Real strategies, real data, real growth. Here's what happens when local businesses invest in SEO.
A family-owned Italian restaurant was relying entirely on word-of-mouth. They had no Google presence and were losing dinner reservations to competitors who showed up first in search.
No Google Business Profile claimed. Website was 8 years old with no SEO. Competitors had 200+ reviews while they had zero online reviews. "Italian restaurant Manchester NH" showed 6 competitors before them.
Claimed and fully optimized Google Business Profile. Rebuilt website content targeting local dining keywords. Implemented review generation system. Created local content around Manchester dining and events. Built citations across 50+ restaurant directories.
Timeline: 6 months. First Map Pack appearance within 45 days.
A mid-size HVAC company was spending $3,000/month on Google Ads with declining returns. They wanted to reduce ad dependency and build sustainable organic traffic.
Website ranked on page 3-4 for all target keywords. Google Business Profile had incorrect business hours and missing service categories. No content strategy — site had only 4 pages. Competitors dominated both paid and organic results.
Complete technical SEO overhaul (site speed went from 4.2s to 1.1s load time). Created service-area pages for 12 surrounding towns. Built comprehensive FAQ content targeting "near me" searches. Optimized GBP with weekly posts and photos. Launched review campaign that generated 47 new reviews in 4 months.
Timeline: 8 months. Google Ads budget reduced by 60% at month 5 while maintaining same lead volume.
A growing dental practice wanted to attract new patients without relying solely on referrals. Their website existed but wasn't generating any inbound leads.
Website had zero search visibility for dental keywords. No schema markup, missing meta descriptions on all pages. Google Business Profile was claimed but had only 3 photos and generic description. Three competitors dominated all top 5 positions.
Implemented dental-specific schema markup (Dentist, MedicalOrganization). Created dedicated pages for each service (cleanings, implants, cosmetic, emergency). Optimized GBP with before/after photos, service list, and insurance accepted. Built local backlinks from NH health directories and community organizations.
Timeline: 6 months. First page ranking for "dentist concord nh" achieved within 75 days.